Showing posts with label Print. Show all posts
Showing posts with label Print. Show all posts

Friday, September 12, 2008

Why You Should Put Your URL on Everything?

Promoting offline is often an overlooked practice which if done properly can fetch you some quality direct traffic to your site. Think of your website as more than just a website. Think of it as a way to attract your offline audience, a gateway for outsiders to learn about your business, a connection point with your existing customers and a way to build your business through sales funnels.

Your url should be posted on everything. Post it on your:
  • business cards,
  • letterhead,
  • outside signage,
  • company vehicles,
  • in-store signage,
  • press releases;
  • and anywhere else you promote your business.
Not only will you get quality direct traffic flowing into your site you will also cohesively build a brand, a reputation and legitimize your capabilities as a company that is capable of honing the internet as a channel of communication and ultimately commerce.


Thursday, June 12, 2008

Small Business Branding Techniques: The Business Card



This business card was printed on 16 pt UV Coated Gloss first side, Matt second side (so the associate can write a quote out easily). The card is thick, heavy and the slick glossy texture on the front side feels and looks like a fresh coat of real paint. Notice the logo of a silhouette of a painter painting the card. Clever design really, rarely do you see smaller businesses exercising inventive branding techniques of this level.

All Purpose Painting of Mesa, Arizona does exceptional indoor and outdoor paint work in and around the Phoenix metropolitan area. Whether it is accenting a fence, garage or re-decorating a room with stylish new colors - All Purpose Painting delivers with Service, Reliability and Professionalism.