Sustainable marketing (also referred to as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category. Although there are no rigid guidelines that can categorize what is officially a green or sustainable company – it is becoming more common for firms to claim this status in hopes to generate favorability amongst their customers. An example of sustainable marketing is BP's regular publishing of its Sustainability Report which accounts the company's efforts to build good will and corporate social responsibility amongst its stakeholders through sustainable practices.
