3 More Reasons Why SEO Should be Part of Your Marketing Plan

3 More Arguments for SEO:

When Internet users look for information, services or products to buy, more than 8 out of 10 rely on search engines, not simple surfing:

• 85% of these searchers don’t click on paid links.
• 63% of links that are naturally displayed at the top of search engines get clicks.
• Over the last year, Pay-per-click (PPC) costs have grown 37%, and they go on rising.

Source: HitWise

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#1 Marketing Strategy: SEO

No single internet strategy beats SEO (Search Engine Optimization). SEO creates a level playing field for businesses of all sizes, here is why:

FACT: Increases profits. A top 10 page rank will rapidly increase traffic, which ultimately leads to increased sales. 

FACT: Cost-effective marketing. Search Engine Marketing has a lower cost to gain customers than any other form of marketing including email, Yellow Pages, banner ads, and direct mail. Think less input and more output.

FACT:  Product category domination. SEO allows you to be percieved as a leader in your product category by dominating the search queries for your target market’s keywords.  Even though this may not be true in the offline world - online perception can translate into offline success. 

FACT: Makes you a household name. When you appear in the top 10 you become a conversation piece with regards to your target market.

FACT: Gain qualified leads. Remember, customers use the search engines the same way that they use to use the yellow pages.  This means your customers are searching for you. 

FACT: Increased brand awareness and credibility. Effective SEO builds brand awareness and every time you appear and re-appear in people’s search queries your brand is strengthened.

FACT: Long lasting payoffs. Once you spend the time and make the effort to reach your SEO goals, maintaining your top 10 status costs very little, if anything at all. With effective SEO, you can enjoy top online branding status for years to come with minimal cost or effort.

FACT: Outsmarts your competition. High page rank reduces your competitors’ relevance and increases yours. Wouldn’t you like to see your business ranking higher than the rest?

FACT: Twenty-Four-Seven advertisement. With good SEO your web site is constantly advertising for you 24/7, 365 days a year. Customers can find you anytime, anywhere.

Mastering PDF Metadata for Better SEO

One of the most overlooked SEO tactics is optimizing your PDF's metadata. This is done to ensure that the PDF is correctly indexed by search engines which will drive more traffic to the document. To add metadata to your PDF using Acrobat do the following:

1. Open the PDF in Acrobat (not in Reader) and select File > Document Info > General.

2. Enter the metadata in each of the four fields:

• Title - this field must contain the full title of your document (not the PDF filename).

• Subject - this should be a concise (i.e. fewer than 254 characters), free-text description of the content and/or purpose of the document.

• Author - this field should always contain the words of the author whether it be a person, company or institution

• Keywords - this should contain keywords and/or phrases which describe the subject and topics covered by the content of the document. Use semi-colons (;) not commas (,) to separate individual keywords and phrases.

3. Click OK to apply the metadata to your document.

4. Select File > Save As and ensure the Optimize checkbox is checked. Click Save.

5. Note: If you just use 'Save' (don't use 'Save As') the PDF will become un-optimized.

Video Time Interval Tagging

Give it sometime and some web application out there will do-it-better. That is what makes the internet a truly free market system where apps are always out-doing each other and bringing it to the end-user for free. Viddler’s video tagging now makes videos SEO friendly. By tagging your videos at time intervals - your videos will speak volumes to the search engines. Now that this technology is available I wouldn’t suggest doing it any other way. 

Your videos took time to produce - and if they are well produced they should be well indexed and searchable right to point where you say "Billie Jean" in your video.  This service is free for individual users.  I am not plugging Viddler and I have no affiliate code in the link - so rest assured this is just good advice. 

Backlink Counter: The Quickest Way to Count Links Pointing to Your Site

Do you want to know how many backlinks are pointing  to your site?  

With Yahoo's site explorer you can simply type in your url name and have it automatically fetch the links coming into your site.  It is quick and easy and if you are not up for creating a Google Analytics account it can be a real time saver.

The Definition of SEO

SEO – (Search Engine Optimization) is the activity of increasing the amount of visitors to a website. SEO generally refers to bringing quality traffic to a web site from search engines through “organic" or "algorithmic" search results. The algorithms of a search engine like that of Google will search a site for keywords, unique content, presentation, structure and quality content that matches a search query and will rank the site appropriately. The higher a site’s ranking the better it is optimized for a search engine.  Many factors attribute to SEO these include title tags, image optimization, design and coding style.