3 More Reasons Why SEO Should be Part of Your Marketing Plan

3 More Arguments for SEO:

When Internet users look for information, services or products to buy, more than 8 out of 10 rely on search engines, not simple surfing:

• 85% of these searchers don’t click on paid links.
• 63% of links that are naturally displayed at the top of search engines get clicks.
• Over the last year, Pay-per-click (PPC) costs have grown 37%, and they go on rising.

Source: HitWise

Solid stats on Twitter

Here are some helpful stats on Twitter:

• 72.5% of all users joining during the first five months of 2009.
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
• More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

Source: http://www.sysomos.com/insidetwitter/

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#1 Marketing Strategy: SEO

No single internet strategy beats SEO (Search Engine Optimization). SEO creates a level playing field for businesses of all sizes, here is why:

FACT: Increases profits. A top 10 page rank will rapidly increase traffic, which ultimately leads to increased sales. 

FACT: Cost-effective marketing. Search Engine Marketing has a lower cost to gain customers than any other form of marketing including email, Yellow Pages, banner ads, and direct mail. Think less input and more output.

FACT:  Product category domination. SEO allows you to be percieved as a leader in your product category by dominating the search queries for your target market’s keywords.  Even though this may not be true in the offline world - online perception can translate into offline success. 

FACT: Makes you a household name. When you appear in the top 10 you become a conversation piece with regards to your target market.

FACT: Gain qualified leads. Remember, customers use the search engines the same way that they use to use the yellow pages.  This means your customers are searching for you. 

FACT: Increased brand awareness and credibility. Effective SEO builds brand awareness and every time you appear and re-appear in people’s search queries your brand is strengthened.

FACT: Long lasting payoffs. Once you spend the time and make the effort to reach your SEO goals, maintaining your top 10 status costs very little, if anything at all. With effective SEO, you can enjoy top online branding status for years to come with minimal cost or effort.

FACT: Outsmarts your competition. High page rank reduces your competitors’ relevance and increases yours. Wouldn’t you like to see your business ranking higher than the rest?

FACT: Twenty-Four-Seven advertisement. With good SEO your web site is constantly advertising for you 24/7, 365 days a year. Customers can find you anytime, anywhere.