Wednesday, January 16, 2008
Recycling Popular Ideas: The case of IBM’s Buzzword Bingo T.V. Advert
“Originality is the art of concealing your sources” -Benjamin Franklin
A couple of months ago I showcased a Buzzword Bingo card that I thought was an innovative print piece. The piece was actually developed well over a year ago and first brought to life by Australian Brewer Carlton Draught.
More recently an IBM T.V. Commercial has emerged on air in the U.S. and Europe that lifted the buzzword bingo card concept and brought it to life on the small screen. All that IBM did in the case of the commercial - was shift the card’s use from a boardroom to a live conference. Same idea, borderline plagiarism?
In the age of marketing 2.0 we are seeing brilliant ideas being hi-jacked and recycled on a daily basis. Even the phrase “Web 2.0” which graces the very title of my blog has been mutated from its original foundations. Can you think of an example of a recycled idea? Please share any examples you may have in my comments section, just below.