Experiential marketing is a form of marketing that creates an emotional connection with a consumer. It’s the actual customer experience with the product and service that resides in the customer’s consciousness. Using one or more of the senses such as touch, taste, smell, sight and hearing – Experential Marketing seeks to establish a touch point or connection with the customer - connections in the form of experiences that are personal, memorable, interactive and emotional in scope.
1 comment:
Yeah, you are right to say that this marketing method can build emotional connection with your costumer. That us fine definition of the unique form of the marketing.
Experiential Marketing
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