Tuesday, March 18, 2008

Predicting the Future of the Internet

Live Interactive Events are the Future of the Internet

I know that sounds like a daring statement to make – but give it some time you will see this new technology emerge and dominate the internet just as video is right now.

Video is in the Limelight Now

Everyone is busy fixated with video. The N.Y. Times recently reported that 70% of users on the internet are viewing and downloading video content. Where do we go from here? What is the natural evolution of media on the internet? Speculate all you want – but the future is obvious to me. The future is clearly conferencing, virtual events, webinars, teleseminars – whatever you want to call it - they are interactive and interactivity has clear advantages over canned media.

Would you Rather go see a Football Game at the Stadium or Watch it on T.V.?

I personally would prefer to sit in the box seats and watch it live and cheer on my team from the actual stadium. And I know this is true for many other enthusiasts. But who says you can’t record the event and watch it later? Having the flexibility to do just that is why live interactive events is the answer for businesses and the future of the internet. Flexibility works for businesses – this I know. Businesses like to maximize flexibility for the customer. Conferencing achieves this by allowing the customer to attend the live event or download a recording of it later or both. The option rests with the customer.


Richard said...

As a blogger, job seeker and salesperson for 20 years I find the idea of interactiveness intriguing.

For me a "rubber meets the road" type. I need to see examples of how it helps generate business.

Come by and see me at http://hirable.wordpress.com/

Levon Guiragossian said...

Hi Richard.

Thanks for posting a comment on the Web 2.0 Blog. In response to your post - there are plenty of scientific studies (e.g. Sullivan & Frost) which indicate that web conferencing will help to generate business as a new marketing channel.

Apart from the savings on travel expense, time and energy - it also can be used to conduct virtual events (i.e. webinars) - similar to in-the-flesh events -- interactivity is often prevalent in the form of Q and A, Polling, Testimonials, etc. These virtual events often called webinars are ideal for lead generation.

Here is a blog entry on webinar promotion which discusses the "how to" aspect:

Webinar Promotion

SupComTabz said...

As a housecat - I prefer being home, but interactive? That rocks.