Monday, March 31, 2008
The Definition of PPC
Pay-Per-Click (often referred to in its abbreviated state as PPC) is an advertising method which makes use of search engines, websites and network traffic. A user clicks on an ad which directs them to a particular site. In each instance the click is paid for by the advertiser.
The PPC model is based on a bidding process where the advertising party bids on a keyword or string of unique keywords. For example, “Scottsdale Dentist” is an example of a keyword that currently fetches a price of $3-6 per click on Google. This is a pricey keyword because it is very competitive. However you can find keywords as cheap as $0.01 per click. Google AdSense is the largest network to advertise PPC with.