Saturday, April 26, 2008

Brand Personification

A brand has to have magnitude in order to be effective.  Therefore, it is no wonder so much personification is present in many brands' imagery and media today. Whether it be the talking Gecko of Geicko or the Doughboy of Pillsbury – applying human traits to inanimate objects and animals works magically in branding practice. Branding is so centered on creating a connection through a memorable experience that marketers have to create something so extraordinary something so un-believable - that it becomes an instant memory to the audience.

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