Wednesday, April 2, 2008

Political Marketing or Marketing Political?


Political Marketing is an area of marketing which focuses on political parties, candidates, votes and ultimately positions of power. Political Marketing draws heavily upon core areas of Marketing which include: Research, Branding, Public Relations, Advertising and Selling.

The Research arm of Political Marketing is exercised vigorously through polling, focus groups and advising which comes courtesy of interviews with experts.

Branding in Political Marketing is integral because a brand is developed and re-developed to effectively deliver the messages of the candidate which often adapts with people, time and place.

Advertising is a vehicle to which the Political Brand and message is delivered.

Political Marketing also draws upon Public Relations, which is used to positively influence the public’s perception of the party or candidate and spin negative coverage of stories that are often brought to light by the media.

Selling is a important cornerstone for Political Marketers because strategic alliances both with and across the party line is necessary to draw up support. Selling is noticeably prevalent in speeches and interviews by the candidate. One-to-one selling and direct marketing is a strategy visible in and around election time which is usually implemented by team members and volunteers.

Political Marketing represents one of the most dynamic areas of marketing because it draws upon so many marketing skills simultaneously.

1 comment:

Salar said...
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