Short for “favorites icon”, a favicon sits inside your browser's location bar next to the web address. As most sites use their logo as a favicon, it is a good way to build trust and authority and will give your site a branded look and feel.
A favicon takes just a few minutes to set up and involves a snippet of code which is inserted into the heading of the page which references the favicon image file. One site even offers a free favicon maker which will generate the image and code for you in a matter of seconds.
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